Concept Art Gallery

Concept Art Gallery is proud to represent and exhibit many of the Pittsburgh region's most established artists, along with artists of national and international reputation.

Back in 1958, when Mark Rothko was commissioned to do a series of murals for The Four Seasons restaurant in New York — a place he believed was “where the richest bastards in New York will come to feed and show off” — his acceptance of the assignment was subversive at best. He hoped his art would “ruin the appetite of every son of a [beep] who ever eats in that room,” according to a Harper’s magazine article, “Mark Rothko: Portrait Of The Artist As An Angry Man.”

His distaste for the social elite led to a series of paintings that continue to captivate art enthusiasts of different backgrounds, tastes and generations. His painting, Orange, Red, Yellow 1961, sold on May 8 this year for $86.9 million at Christie’s.

Rothko eventually abandoned The Four Seasons project. Instead, he gave some of the pieces to the Tate Modern museum in 1969, just before committing suicide.

But the murals that were meant to ruin the appetite of wealthy patrons inspired chef/stylist Caitlin Levin and photographer Henry Hargreaves to interpret Rothko’s collection using rice.

"We had been doing a project about gradient food dye using several kinds of food like bananas, bread and rice and we thought, how about using rice to recreate Rothko’s paintings?" says Levin. Although dyeing rice is time consuming, Levin said it is an easier medium to work with than other foods when recreating the depth of color found in Rothko’s pieces.

  1. pligeons reblogged this from lospaziobianco
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    Bleah! Can’t stand Rothko. Guess I’m a rich bastard.
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    this is SO COOL
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